Privacy Policy

Last Updated: January 13, 2025

At The Shift Lab, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information in compliance with the General Data Protection Regulation (EU Regulation 2016/679, “GDPR”) and applicable Italian laws (e.g., Legislative Decree 196/2003 as amended).

Data Controller

The data controller for this website is:
The Shift Lab
Via P. Volponi 51, 60131 Ancona AN, Italy
Email: contact@alinabestea.com
Phone: +39 3934317602

Types of Personal Data We Collect

We may collect and process the following categories of personal data:

• Contact Information: Name, email address, phone number, and other details provided via forms or direct communication.
• Technical Data: IP address, browser type, and usage data collected through cookies and similar technologies.
• Service Data: Information related to service choices, preferences, or feedback.

How We Collect Your Data

We collect data in the following ways:

• Directly from You: When you fill out forms, subscribe to newsletters, or communicate with us.
• Automatically: Through cookies and tracking technologies when you visit our website. For details check our Cookie Policy.

Purpose and Legal Basis for Data Processing

We process your data for the following purposes:

1. To Provide Services: Deliver our programs, respond to inquiries, and manage client relationships. (Legal Basis: Contractual Necessity)
2. Marketing Communications: Send newsletters or promotional content (only with your explicit consent). (Legal Basis: Consent)
3. Website Performance: Analyze website traffic and improve functionality. (Legal Basis: Legitimate Interest)
4. Legal Obligations: Comply with tax, accounting, and regulatory requirements. (Legal Basis: Legal Obligation)

Data Sharing and Third Parties

We do not sell or rent your personal data. However, we may share it with trusted third parties:

• Service Providers: For payment processing, website hosting, and email services.
• Legal Authorities: When required by law or to protect our rights.
  All third-party processors are GDPR-compliant and bound by confidentiality agreements.

International Data Transfers

If your data is transferred outside the European Economic Area (EEA), we ensure it is protected through:

• EU Standard Contractual Clauses.
• Binding corporate rules or equivalent safeguards.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations. Specific retention periods include:

• Client records: Up to 10 years after the contract ends.
• Marketing data: Until you withdraw your consent.

Your Rights

Under GDPR, you have the following rights:

• Access: Request access to your personal data.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request deletion of your data (“right to be forgotten”).
• Restriction: Restrict processing in specific circumstances.
• Portability: Receive a copy of your data in a portable format.
• Objection: Object to processing based on legitimate interest or direct marketing.
• Withdraw Consent: At any time, for processing based on consent.

To exercise your rights, contact us at contact@alinabestea.com. You also have the right to file a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali).

Cookies and Tracking

We use cookies to enhance your browsing experience. You can manage or disable cookies via your browser settings. For detailed information, see our Cookie Policy.

Security Measures

We are committed to protecting the information shared through our website. Our website uses encryption protocols (such as HTTPS) and other industry-standard security measures to ensure safe browsing and prevent unauthorized access.

While we strive to keep your data secure, please note that no system is completely immune to risks, and we encourage users to avoid sharing sensitive personal information through non-secure channels.

Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or legal requirements. Updates will be posted on this page with the revised effective date.

Contact Us

For questions or concerns about this Privacy Policy, contact us at:
The Shift Lab
Email: contact@alinabestea.com
Phone: +39 3934317602